This product is infused with rich keratin proteins to help repair damaged color treated hair. This shampoo is specially designed to remove color destroying free radicals. Help protect your hair and the length of time your color lasts with this enriching and reviving product. AG hair is devoted to providing products that work, by using natural ingredients that deliver results. AG hair leaves out harmful ingredients such as salt, paba, parabens and DEA that can be harmful and damaging to hair. Deriving from 27 years of experience AG hair is devoted to continuously researching new solutions to meet and nourish every hair type.